Q+A with Ali Aboudaya of Freelance Coffee Project | Newport Beach


We wanted to dive a bit below the surface and are talking with Ali Aboudaya of Freelance Coffee Project, who we originally met when pouring the most delicious coffee at design lovers Brophy Market, to get the inside scoop. Come along for the ride as we share some fun dinner party Q & A below!

Ali Aboudaya and Head Roaster Adrian Navarro

You seem a bit of an everyman at Freelance Coffee, are we onto something?

I definitely wear multiple hats at the company! I manage operations, accounts, and work flow for the company and in any spare time I have I am working on social content, such as videos and photos for the Instagram and website!

We love that Freelance Coffee Projects brings community together and has created an aesthetically pleasing third space, which we can easily describe as “dreamy meets professional”, to support local creatives, has this always been the goal? 

That was one of the main concepts for Freelance when we started it, a space where creativity can flourish. It is also a big theme in our social content as well, we have been focusing on local creatives and seeing how the relationship with creativity and coffee go hand in hand.

Freelance Coffee Project – Newport Beach, CA

We also love the design aesthetic from the architecture to soothing interiors to local artwork and especially the plants, is this a collaborate effort or is there someone to credit?

The credit here goes to Natalie Taormina, one of the founders of Freelance. She has a keen eye for design and feng shui. She curates all the design in our shop and hand picks everything to give it a true unique experience.

Relatedly, the plants really do have a positive effect on the vibe, who/how are they maintained? 

We LOVE our plants and we want them to live forever, so we take good care of them! They are maintained weekly and we even have them checked routinely by a plant expert.

We see some mindful retail items, is there a standard here?

Oh yes, we love to fill our shop with the best of the best coffee brewing equipment we can find! That being said, we are about to revamp our retail experience so stay tuned for something really cool very soon.

We know FCP a wholesaler/roaster for other coffee shops/restaurants? Any new just off the ground places we can call out? 

Yes!!! A new little café opened up called VIVRE, on PCH in Newport Beach ,that we have been roasting for. They have amazing food offerings and the sandwiches are so good!

What is it that people don’t realize when it comes to the coffee industry?

A lot of people don’t realize the steps it takes to get that perfect cup of coffee. There is a lot that happens behind the scenes, such as green bean sourcing, sample roasting, cupping… there is a lot of trial and error that eventually leads to that perfect cup of coffee, which is pretty cool honestly.

Your favorite coffee order or experience?

My go to coffee order is constantly changing with the season! At the moment, I am a big fan of the cortado, with a perfect balance of milk and espresso… but just last month I was only drinking batch brews.

Are you also a foodie / or chef at home? 

I am a big foodie, I would say that most of my life schedule is based around what I will be eating and where… I also love to cook but it is usually on holiday occasions when I get super creative in the kitchen and make something spectacular.

What is your idea of a perfect dining experience?

To me the perfect dining experience is one that can be shared amongst friends and family in a memorable ambiance! Nothing is better to me than when the food is so good that everyone is just passing their plates around the table for everyone to get a little taste of perfection!

Love this dreamy vibe at Freelance Coffee Project – Newport Beach, CA

We love setting our communal table in inspirating locations with interesting people and opening the seats to the curious & adventurous.

Modern. Organic. Inspirational. Social Dining.

Come on a lark with us!

Saturday 7/27/24 with the Talented Chef Matthew Roberts of True North Social Club & curators: Alissa Travers, Christina Peterson, Eric Kassel, French Buckets, Luna Reece Ceramics + Styling by Jo

Freelance Coffee Project – Newport Beach, CA