We wanted to dive a bit below the surface and are talking with Ali Aboudaya of Freelance Coffee Project, who we originally met when pouring the most delicious coffee at design lovers Brophy Market, to get the inside scoop. Come along for the ride as we share some fun dinner party Q & A below!
Ali Aboudaya and Head Roaster Adrian Navarro
You seem a bit of an everyman at Freelance Coffee, are we onto something?
I definitely wear multiple hats at the company! I manage operations, accounts, and work flow for the company and in any spare time I have I am working on social content, such as videos and photos for the Instagram and website!
We love that Freelance Coffee Projects brings community together and has created an aesthetically pleasing third space, which we can easily describe as “dreamy meets professional”, to support local creatives, has this always been the goal?
That was one of the main concepts for Freelance when we started it, a space where creativity can flourish. It is also a big theme in our social content as well, we have been focusing on local creatives and seeing how the relationship with creativity and coffee go hand in hand.
Freelance Coffee Project – Newport Beach, CA
We also love the design aesthetic from the architecture to soothing interiors to local artwork and especially the plants, is this a collaborate effort or is there someone to credit?
The credit here goes to Natalie Taormina, one of the founders of Freelance. She has a keen eye for design and feng shui. She curates all the design in our shop and hand picks everything to give it a true unique experience.
Relatedly, the plants really do have a positive effect on the vibe, who/how are they maintained?
We LOVE our plants and we want them to live forever, so we take good care of them! They are maintained weekly and we even have them checked routinely by a plant expert.
We see some mindful retail items, is there a standard here?
Oh yes, we love to fill our shop with the best of the best coffee brewing equipment we can find! That being said, we are about to revamp our retail experience so stay tuned for something really cool very soon.
We know FCP a wholesaler/roaster for other coffee shops/restaurants? Any new just off the ground places we can call out?
Yes!!! A new little café opened up called VIVRE, on PCH in Newport Beach ,that we have been roasting for. They have amazing food offerings and the sandwiches are so good!
What is it that people don’t realize when it comes to the coffee industry?
A lot of people don’t realize the steps it takes to get that perfect cup of coffee. There is a lot that happens behind the scenes, such as green bean sourcing, sample roasting, cupping… there is a lot of trial and error that eventually leads to that perfect cup of coffee, which is pretty cool honestly.
Your favorite coffee order or experience?
My go to coffee order is constantly changing with the season! At the moment, I am a big fan of the cortado, with a perfect balance of milk and espresso… but just last month I was only drinking batch brews.
Are you also a foodie / or chef at home?
I am a big foodie, I would say that most of my life schedule is based around what I will be eating and where… I also love to cook but it is usually on holiday occasions when I get super creative in the kitchen and make something spectacular.
What is your idea of a perfect dining experience?
To me the perfect dining experience is one that can be shared amongst friends and family in a memorable ambiance! Nothing is better to me than when the food is so good that everyone is just passing their plates around the table for everyone to get a little taste of perfection!
Love this dreamy vibe at Freelance Coffee Project – Newport Beach, CA
We love setting our communal table in inspirating locations with interesting people and opening the seats to the curious & adventurous.
We fell in love with Lorraine’s Pennington‘s minimalist paintings first. It was years later that we met her, by chance, and it honestly felt like a dream-come-to-life. Since then we have supported each other from afar but recently our brief scout at her gorgeous atelier turned into hours long conversation that still lingers and evokes thought + laughter. All we can say is, if you don’t know Lorraine Pennington, you should! We are grateful to bring everyone along on our next lark through these Proust inspired dinner party questions:
Where did you grow up?
I grew up in Echo Park with a musician father and mother who encouraged being artistic.
What is your favorite places to visit?
I really love Italy, France and Spain.
When did you decide to become an artist?
I feel like I have always been drawn to creating…I enjoyed designing jewelry and tabletop accessories like a very large wall necklace I sold at A’MAREE’S and at Garde in Los Angeles.
Art School yay or nay?
No. I didn’t go to art school.
We love your paintings and can easily describe it as peaceful, serene, organic…can you share any other cool or fun descriptions you’ve heard?
One of the best compliments was a client told me, who had one of my painting in their bedroom that they loved waking up and seeing my artwork, it put them in a good mood. I am a very positive person so my art has that energy.
We also love your jewelry which speaks so much to your aesthetic, you are no longer making but can you share any photos for us to swoon over?
I still design a few pieces of jewelry but I don’t do retail anymore.
I love that people that bought my jewelry tell me they still wear it after buying it 8 years ago.
It is still the only jewelry I wear.
What is your idea of a great dining experience?
My idea of a great dining experience is having people you enjoy with great music and lighting and of course amazing food and drinks.
Are you the chef at home?
Yes I really enjoy cooking, I usually never use a recipe.
What is you most coveted ingredient?
Fresh herbs and salt. My favorite food is sushi.
Any interesting stories of where your paintings have landed?
My paintings have been in a few magazines…recently I was at my moms looking at her magazines and I opened a house beautiful and saw my artwork. I think almost every time my work has been published I found out by surprise opening up the magazine. I have sold art throughout United States. My favorite is when I get to see where the artwork is going in their home so local is always nice.
We would find it hard to “let go” of something so beautiful, how do reconcile with parting with your art?
Yes, I find it hard to let certain pieces of artwork go. I usually hide a few I am not ready to part with!
What is your idea of perfect happiness?
I find that perfect happiness comes when you are fully present, and not expecting anything from the moment.
Any current books, shows or music you are enjoying?
I love to read and read a lot. I have been reading /studying Breaking The Habit Of Being Yourself by Joe Dispenza very intriguing book. I also read a lot of fiction.
I really enjoy going to the library since I was a little kid so books are a big part of my life. I still like to hold a book in my hand and use a handmade bookmark so no kindle for me.
I try not to watch a lot of TV but on the weekends I do watch some like we just finished Succession and I watched Yellowstone.
Music is another big deal for me I like a lot of different artist. One that comes to mind that I have listened to lately is Khruanghin.
Lark imagery by @missymphotograhy & all others compliments of Lorraine Pennington.
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Modern. Organic. Inspirational. Social Dining. Come on a lark with us!
We were honored to set the communal table, April 10, 2024, with our favorite minimalist artist @lorrainepennington at her beautiful + inviting atelier in West Side Costa Mesa.
Here we enjoyed welcome drinks & mingling, delighted in the beauty of imperfection, shared a chef curated dining experience and—best of all—partook in the (rediscovered) art of conversation.
Lisa Martinez & Chef Mathew RobertsLorraine Pennington shares her Artwork
Our muse for our 1/25/24 lark at Cleobella’s gorgeous 1920’s seaside cottage can be summed up in two words: Ciao Bella!
Cleobella has outgrown their gorgeous boutique, on PCH in Sunset Beach, and the time has come for release but not without gratitude and a proper goodbye.
Cleobella, Sunset Beach
In the beginning the boutique served as an oasis where the dream + determination behind Cleobella came together as one. And over the years has delighted the community with it’s style + vibe and has also hosted many gatherings.
Because founder Angela O’Brien loves to create, collaborate & elevate, our gathering is an opportunity to honor the idea of chasing one’s dream and paving a path that empowers others.
We are thrilled to set our communal table with Cleobella—and we invite you along as we dive below the surface with our (ode to Proust) dinner party questionnaire with “Ange”:
Yes! Ever since I can remember I loved dressing up, whether it was dolls, my brothers or myself. It’s when I feel most alive…I step into a creative portal and I get lost. My high school days were spent modeling and that exposed me to the fashion world and travel and gave me a deeper appreciation for the art of fashion. I am an avid vintage shopper, and I find inspiration in decades from the past, its like a history lesson for me. I often describe it as a treasure hunt to spend the day searching for something that sparks the next design detail on our latest collection. I pinch myself that this is my job:-)
Can you remember your earliest inspiration (people/books/places/experiences)?
My earliest inspiration is shopping with my Grandmother…she’s a professional shopper ;-)…she’s always down for the hunt and she does it with so much joy! When I was 18 I got an opportunity to have a modeling contract in Tokyo for 6 months and that’s when my true love for travel inspiration started. It was then that I was bitten by the travel bug and that has continued to be a source of inspiration for all of Cleobella’s collections.
What is your most marked creative characteristic?
I lead from the heart. Intuition drives my creativity. The journey of entrepreneurship is such a journey of self, and tapping into the truth of who we are…give us wings to fly!!!
Who are your hero’s?
My mom, Cleobelle. This is also my great grandmother’s name…I have a long lineage of Irish women in my family who possess this unique duality of feminine//strength and they inspire me daily.
Would you say food & fashion go hand in hand?
100%! I’m very sensitive energetically, and I believe in the value of creating meaningful experiences when all the senses are thoughtfully curated. The smells, the community, the atmosphere, they all raise the vibrations. I believe food should be equally beautiful and delicious and should awaken all your senses. This is why I’m so excited to partner with Lark as I know we share the same values.
We know you love a good dinner party, are you the chef at home?
I’m the chef and my husband does the dishes:-). Our daughter, Indigo, loves to cook with me. She also loves to set up a beautiful table…she has such an eye for creativity and she thoughtfully designs our dinners with fresh flowers, candles and our handmade Cleobella block printed napkins. We bake together because we love dessert!
What is your go-to meal OR most prized ingredient?
Our backyard is an edible garden. We grow herbs like sage, lavender, rosemary, and thyme. I visit our local farmers market on Sundays with the kids and pick out what’s fresh and that helps determine our meals for the week. I enjoy making soups and I love to use spices from our travels. We recently made a curry soup using spices that our team in India sent us. I’m not much for using recipes, I’m a lazy chef….I throw it in…cook for taste and serve:-)
We have always loved the look and feel of your boutique in Sunset Beach, can you tell us how you discovered it?
When my husband and I started Cleobella, we were doing business out of our home and we were spending half of the year in California and half of the year in Bali, Indonesia. At this time, our oldest, Keenan was just a baby. I wanted a separation of the work and family life. When I found this 1920’s cottage it was a grow house for marijuana and looked like a halfway house inside. I had a vision and I knew if I could renovate it, if I could sell enough handbags in the front then I could afford an office space in the back. Within 2 years we tripled our sales and outgrew the space and moved our offices to our current headquarters and design studio and fulfillment center just down the street in Huntington Beach. Our wholesale and online business began to grow and it was a dream come true.
What dream was in your heart at the time you moved in?
The dream was to build a sustainable lifestyle fashion brand that created jobs for our artisan partners and build a life that is rich in experience and travel as this is our passion.
Was there anyone instrumental in helping you transform the cottage into a dreamy + well styled boutique?
My husband, Jim O’Brien. He has always been such an amazing supporter. I have also had so many friends and family along the way who supported us from the early days when I was selling my designs at farmers markets and out of the trunk of my car….I believe in the philosophy of growing a business for good. Aligning our personal values with our professional values to support our family has been a dream come true. WE now support more that 1,200 artisan partner around the world, where we have an office in India with a talented team who brings our vision to life.
How long has the boutique donned the Cleobella sign?
11 years! Keenan, my son, was a baby and now he’s a teenager…how time flys by…when you’re having fun :-0!
We know due to time and circumstance you will be letting the space go, do you want to share more about this transition?
Cleobella is in over 500 retailers across the country including Nordstrom, Shop Bop, Revolve, Anthropologie. We are focusing on building our e-commerce business and delivering timeless, sustainably made collections. Our company has grown tremendously over the last 5 years and we have some very exciting projects ahead of us.
What is your current state of mind?
Joy. My focus is moving with flow and ease. My currency is freedom and I continue to have this as the forefront of my decision making.
Business school, yay or nay?
Nay for me, personally. Growing Cleobella has been business school for me. We started this brand with $12,000 and have grown it grass roots, and always stay curious and open to the wisdom we learn from others. This has been my business school.
What is one thing people most often don’t realize about Fashion?
I would say the time it takes to build a collection. Typically, it takes about 12 months. From concept to sketch review, then to producing and perfecting samples, from there to selling, then production. Then comes the behind the scenes stuff like marketing, telling the story, then finally the product is brought to the customer. We are always working on future collections about a year ahead. We just launched our Spring ‘24 collection while currently designing for Spring ‘25.
What advice do you find yourself most often sharing with other female business owners?
Entrepreneurship is such a journey of self when you’re curious and open hearted you will thrive. Believe in yourself and don’t compromise your values and life will happen for you in the way it’s meant to be…trust the journey.
What is your motto?
I have an optimistic point of view and I always have, it’s in my nature. I believe it’s a muscle and the more you lead with love…the more meaningful your life will become. I’ve always seen life through rose colored glasses, which is something I learned from my grandma. A positive mindset is so important to me. Sure, this is a trait that can get me into situations that I have to learn to work my way through, but that is the beauty in it. It keeps you learning and growing and for that I am forever grateful and humbled by this beautiful Cleobella world I have created with my husband, he’s my best friend and business partner. As well as our beautiful community of talented and hardworking people that have supported this dream come true.
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Thoroughly inspired, we are looking forward gathering around the communal table to enjoy a delicious chef curated meal, be warmed by each others company, and—best of all—partake in the (rediscovered) art of conversation.
Although our Thursday 1/25/24 Lark at Cleobella w/the talented Chef Matthew Roberts is sold out, we invite you to come along through our images and stories!
Modern. Organic. Inspirational. Social Dining. Come on a lark with us!
We are thrilled to have Hati Home open their doors to lark! We cannot wait to set our communal table in their cool + crafty showroom in West Side Costa Mesa. Their space is warm, inviting and inspiring. Lucky for us, everyone can come along with this fun Dinner Party Q+A with founders Adam & Kallie Thomson.
Where are you from and where do you live now?
Kallie and I are both from the Pacific Northwest, but have been bouncing between Bali and Costa Mesa for the last 15 years.
What experience introduced you to creating your business?
Kallie and I had both worked with artisan groups in Uganda in a previous life, and we’ve always loved that connection with makers. Kallie is a creative at heart and I like to use my analytical brain to solve complex problems, which makes us a great pair. When we were outfitting our villa in Bali, we met a bunch of artisans and I think both of us thought, wow, this is pretty cool. It took the encouragement from a friend and the co-founder of the brand (Kayla Adams) for us to think of this furniture project in Bali as a really business opportunity.
What drives you to create?
We’ve always been really interested in the question of how business can be used as a means to create economic change in communities in far of lands. Neither Kallie or myself would have thought of ourselves as creatives 15 years ago, but I think we figured out how to be good at things that brought the most value to the artisans we have been working with over the years. Creative design, understanding of the market here in the US and a drive to work hard were the things we were best positioned to bring to the table.
What is behind the name Häti Home?
Hati means heart in Indonesian. The meaning of Heart Home was really attractive when we were looking for a name that was inspired by our intentions for how we would run the brand. I will tell you though… the next business we start will be called Furniture Company, LLC, because we always pick names that people are confused by.
When and where did Häti Home come about?
When we were outfitting our villa in Bali, we met a bunch of artisans and I think both of us thought, wow, this is pretty cool. It took the encouragement from a friend and the co-founder of the brand (Kayla Adams) for us to think of this furniture project in Bali as a really business opportunity.
Was there anyone instrumental in making this happen?
Yes, we partnered with two co-founders when we first launched the business. Kayla Adams and Mindy Gayer were and have continued to be absolutely instrumental in creating the business as it is today. Also, shout out to the two groups of artisans we work with in Indonesia. The owners of those workshops have been really open to our dream of creating really amazing furniture in parts of the world where that isn’t always the easiest.
What are people overlooking when it comes to choosing furnishing for their home?
I think people forget that there is so much energy built into every product. From the sun that grows the trees, to the energy that the tree puts into growing itself, the hard work of artisans working to support their families., etc. There’s so much energy put into these products. They are like little super-charged artifacts. They can either be supercharged with positive energy or negative energy depending on how things are produced and the materials that are used. Our customers live their life around these pieces of furniture, so I think it’s really important to bring the most positive vibes into your home.
We know having your own business comes with twist and turns. Any fun beginner stories to share?
Oh gosh… yes, make sure that your furniture doesn’t break when peoples sit in it. That was our first lesson. 🙂 All failure is a gift because it’s the only way we grow.
Häti Home is constantly evolving, we are intrigued by your current small batch designs, can you share more about them and/or this concept?
Our editions collection came from a desire to be creative and push the boundaries of what we thought was possible in ourselves and with the artisans. We’ve spent most of our existence trying to catch up with orders for the same general products. Obviously we are really grateful for that, but we always wanted to be building a brand that evolved as our interest (and those of our customers) changed over time. Our editions collection is really just a way for us to experiment, see what our customers are liking. Some items fall flat and then others I’m sure will become best-sellers.
Business school, yay or nay?
Sometimes I wish I have a bit more book knowledge, but overall I think we get the most value out of being scrappy. I look at our difficult seasons in business as a free MBA.
Where do you draw your inspiration (people/books/places/experiences)?
A lot of Kallie’s inspiration comes from Bali. For us, it’s one of the most creative places on earth, where you can do and or be almost anything. But I wouldn’t say that our brand really wants to have a Bali aesthetic. Most of the inspiration for our new items are rooted in antiques that we find in markets or on the internet.
Do you cook at home? If so, what is your favorite go-to?
We cook a lot at home. We have season’s of inspiration when it comes to what we cook. Now days we eat a lot of salads with fish. The kids grew up in Bali, so there’s always rice on the table.
Adam & Kallie Thomson on a lark of their own in Bali!
Although our 10/12/23 lark at Häti Home w/the talented Chef Taylor Elam + Sous Chef Matthew Roberts is sold out, we invite you to come along and through our images and stories!
Modern. Organic. Inspirational. Social Dining. Come on a lark with us!
