Q+A with Cleobella | Sunset Beach, CA

Our muse for our 1/25/24 lark at Cleobella’s gorgeous 1920’s seaside cottage can be summed up in two words: Ciao Bella! 

Cleobella has outgrown their gorgeous boutique, on PCH in Sunset Beach, and the time has come for release but not without gratitude and a proper goodbye.

In the beginning the boutique served as an oasis where the dream + determination behind Cleobella came together as one. And over the years has delighted the community with it’s style + vibe and has also hosted many gatherings. 

Because founder Angela O’Brien loves to create, collaborate & elevate, our gathering is an opportunity to honor the idea of chasing one’s dream and paving a path that empowers others.  

We are thrilled to set our communal table with Cleobella—and we invite you along as we dive below the surface with our (ode to Proust) dinner party questionnaire with “Ange”: 

Cleobella’s Founder & Creative Director, Angela O’Brien

Where did you grow up? 

I grew up Huntington Beach, California. 

Have you always been into fashion & style? 

Yes! Ever since I can remember I loved dressing up, whether it was dolls, my brothers or myself.  It’s when I feel most alive…I step into a creative portal and I get lost.  My high school days were spent modeling and that exposed me to the fashion world and travel and gave me a deeper appreciation for the art of fashion.  I am an avid vintage shopper, and I find inspiration in decades from the past, its like a history lesson for me.  I often describe it as a treasure hunt to spend the day searching for something that sparks the next design detail on our latest collection.  I pinch myself that this is my job:-)

Can you remember your earliest inspiration (people/books/places/experiences)?

My earliest inspiration is shopping with my Grandmother…she’s a professional shopper ;-)…she’s always down for the hunt and she does it with so much joy!  When I was 18 I got an opportunity to have a modeling contract in Tokyo for 6 months and that’s when my true love for travel inspiration started.  It was then that I was bitten by the travel bug and that has continued to be a source of inspiration for all of Cleobella’s collections.

What is your most marked creative characteristic? 

I lead from the heart. Intuition drives my creativity. The journey of entrepreneurship is such a journey of self, and tapping into the truth of who we are…give us wings to fly!!! 

Who are your hero’s? 

My mom, Cleobelle. This is also my great grandmother’s name…I have a long lineage of Irish women in my family who possess this unique duality of feminine//strength and they inspire me daily. 

Would you say food & fashion go hand in hand? 

100%!  I’m very sensitive energetically, and I believe in the value of creating meaningful experiences when all the senses are thoughtfully curated. The smells, the community, the atmosphere, they all raise the vibrations. I believe food should be equally beautiful and delicious and should awaken all your senses. This is why I’m so excited to partner with Lark as I know we share the same values.

We know you love a good dinner party, are you the chef at home?

I’m the chef and my husband does the dishes:-). Our daughter, Indigo, loves to cook with me. She also loves to set up a beautiful table…she has such an eye for creativity and she thoughtfully designs our dinners with fresh flowers, candles and our handmade Cleobella block printed napkins.  We bake together because we love dessert!

What is your go-to meal OR most prized ingredient?

Our backyard is an edible garden. We grow herbs like sage, lavender, rosemary, and thyme. I visit our local farmers market on Sundays with the kids and pick out what’s fresh and that helps determine our meals for the week. I enjoy making soups and I love to use spices from our travels. We recently made a curry soup using spices that our team in India sent us.  I’m not much for using recipes, I’m a lazy chef….I throw it in…cook for taste and serve:-)

We have always loved the look and feel of your boutique in Sunset Beach, can you tell us how you discovered it?

When my husband and I started Cleobella, we were doing business out of our home and we were spending half of the year in California and half of the year in Bali, Indonesia. At this time, our oldest, Keenan was just a baby. I wanted a separation of the work and family life.  When I found this 1920’s cottage it was a grow house for marijuana and looked like a halfway house inside.  I had a vision and I knew if I could renovate it, if I could sell enough handbags in the front then I could afford an office space in the back. Within 2 years we tripled our sales and outgrew the space and moved our offices to our current headquarters and design studio and fulfillment center just down the street in Huntington Beach. Our wholesale and online business began to grow and it was a dream come true. 

What dream was in your heart at the time you moved in?

The dream was to build a sustainable lifestyle fashion brand that created jobs for our artisan partners and build a life that is rich in experience and travel as this is our passion.

Was there anyone instrumental in helping you transform the cottage into a dreamy + well styled boutique?

My husband, Jim O’Brien. He has always been such an amazing supporter.  I have also had so many friends and family along the way who supported us from the early days when I was selling my designs at farmers markets and out of the trunk of my car….I believe in the philosophy of growing a business for good. Aligning our personal values with our professional values to support our family has been a dream come true. WE now support more that 1,200 artisan partner around the world, where we have an office in India with a talented team who brings our vision to life.

How long has the boutique donned the Cleobella sign?

11 years!  Keenan, my son, was a baby and now he’s a teenager…how time flys by…when you’re having fun :-0!

We know due to time and circumstance you will be letting the space go, do you want to share more about this transition?

Cleobella is in over 500 retailers across the country including Nordstrom, Shop Bop, Revolve, Anthropologie.  We are focusing on building our e-commerce business and delivering timeless, sustainably made collections. Our company has grown tremendously over the last 5 years and we have some very exciting projects ahead of us.

What is your current state of mind? 

Joy. My focus is moving with flow and ease.  My currency is freedom and I continue to have this as the forefront of my decision making.

Business school, yay or nay? 

Nay for me, personally. Growing Cleobella has been business school for me. We started this brand with $12,000 and have grown it grass roots, and always stay curious and open to the wisdom we learn from others.  This has been my business school. 

What is one thing people most often don’t realize about Fashion?

I would say the time it takes to build a collection. Typically, it takes about 12 months. From concept to sketch review, then to producing and perfecting samples, from there to selling, then production. Then comes the behind the scenes stuff like marketing, telling the story, then finally the product is brought to the customer. We are always working on future collections about a year ahead. We just launched our Spring ‘24 collection while currently designing for Spring ‘25.

What advice do you find yourself most often sharing with other female business owners? 

Entrepreneurship is such a journey of self when you’re curious and open hearted you will thrive. Believe in yourself and don’t compromise your values and life will happen for you in the way it’s meant to be…trust the journey. 

What is your motto? 

I have an optimistic point of view and I always have, it’s in my nature.  I believe it’s a muscle and the more you lead with love…the more meaningful your life will become. I’ve always seen life through rose colored glasses, which is something I learned from my grandma.  A positive mindset is so important to me. Sure, this is a trait that can get me into situations that I have to learn to work my way through, but that is the beauty in it. It keeps you learning and growing and for that I am forever grateful and humbled by this beautiful Cleobella world I have created with my husband, he’s my best friend and business partner. As well as our beautiful community of talented and hardworking people that have supported this dream come true.

✚  ✚  ✚ 

Thoroughly inspired, we are looking forward gathering around the communal table to enjoy a delicious chef curated meal, be warmed by each others company, and—best of all—partake in the (rediscovered) art of conversation.

Although our Thursday 1/25/24 Lark at Cleobella w/the talented Chef Matthew Roberts is sold out, we invite you to come along through our images and stories!

Modern. Organic. Inspirational. Social Dining. Come on a lark with us!

Create. Collaborate. Elevate.

Action leads to opportunities.
Persistence pays.
The key is collaboration.

Yes, yes, we are super down for creating well styled dinner parties, the look & feel, the gathering of people, the delicious food, fun with fashion, but there’s a little more to our story. 

Lark is the culmination of talented people who come together to share what we are passionate about. We put our vision into action and invite e-v-e-r-y-o-n-e into the fold: the host, guest, chefs, sommelier, stylist, illustrator and the unknowing (soon to be delighted) bystander. 

In our collaborative approach we change the dynamic of the typical hierarchal relationship in the kitchen and in the dining room. A leveling of the field so to speak; where everyone invests and benefits from the experience. 

There is a purpose and through line to what we are creating. We are encouraging the good vibes and working this from all angles. This is because we are chasing a feeling that occurs when the energy in the room is in sync and the incremental unfolding of the evening feels…right. A playful lifting of mood and endless possibilities. A collective belonging, even if just for the moment.

And when all the elements come together it is like the formation of a star, bright and beautiful. With the ever evolving landscape the results feel kismet. We walk away, bellies and hearts full, knowing there will be positive ripple effects and that the next lark will be just as great. 

Modern. Organic. Inspirational. Social Dining.

Come on a lark with us!

Lark x The Salt Horse x Chef Natasha Reta, Laguna Beach

Samantha Savage Breit founder of The Salt Horse in Laguna Beach, image credit Diana Koenigsberg

🔥Ooh, what a lark!

We are grateful to all the beautiful people who came together to make this an evening to remember including:

✨those who arrived even after learning of our unfortunate circumstance (our chef’s car was stolen with EVERYTHING need to create an amazing four course meal.

✨those who arrived unknowingly and being graceful upon hearing the news (see above) or visit @chef_reta

✨those who stepped in to help cut & chop @thesalthorse array of fresh fruit + vegetables for salads & charcuterie

✨those who picked up the tasty woodfired pizzas, thanks @lbwinegallery

✨those who helped pour refreshing drinks, especially those delicious pineapple margaritas by @cocoscocktailcaravan

And many more behind the scenes such as @state_of_nowhere + @themeatco_losal + The Salt Horse farm-to-table contributors.

It was absolutely amazing + heartwarming to see everyone so engaged ; their contributions displaying the very best of us.

We will look forward to a proper lark at The Salt Horse w/Chef Reta soon!

Amazing Charcuterie created on-the-fly on a lark at The Salt Horse, Laguna Beach, image credit Diana Koenigsberg
Artist Andrea Luna Reece on a lark at The Salt Horse, Laguna Beach, image credit Diana Koenigsberg
Friends old & new enjoying food, wine & the (rediscovered) art of conversation on a lark at The Salt Horse in Laguna Beach, image credit Diana Koenigsberg
Super fun (& delicious) times on a lark at The Salt Horse in Laguna Beach, image credit Diana Koenigsberg

GoFundMe link for Chef Natasha Reta:

https://www.gofundme.com/f/chef-natasha-reta?utm_campaign=p_lico%20share-sheet&utm_medium=copy_link&utm_source=customer&fbclid=IwAR028T9ELuf8hq8q2QRNtABA-7Rl-C1oW-9b3rbhaksumgLS-h9nF_ucpDY

This image has an empty alt attribute; its file name is 22_8_Lark_Salt_DK000393.jpg
Super fun (& delicious) times on a lark at The Salt Horse in Laguna Beach, image credit Diana Koenigsberg


#lark #popup #communal #dinnerparty #californiastyle#socialdining #adventure #inspiration #perfectlyimperfect#create #connect #chefsmenu #meetthechef#passiononaplate #masterofmakeshift #natashareta ##cocktails #cocoscocktailcaravan #progressive #sustainable #grocer #gourmet #local#provisions #thesalthorse #socal #coastaloc #lagunabeach #summer2022

This memorable evening was captured by the talented + inspiring @dianakoenigsberg

Q+A with Chef Natasha Reta of Long Beach, CA

We are thrilled to have friend + collaborator Chef Natasha Reta curate the menu for our upcoming lark at The Salt Horse in Laguna Beach. You can feel the energy and enthusiasm flowing when she’s creating delicious––and some might say––daring plates for connection and nourishment. She thinks of and appreciates all the hands that brought each element of food, all arriving in perfect unison for our enjoyment. We loved engaging in this fun Q+A to give you a glimpse of this talented Chef:

Compliments of Chef Natasha Reta

Q. You have been on several larks… our early days numbering # 10-15 — any fun insights or memories to share?

A. Besides it being a complete blast every time. There is something magical about having a vision that when impacted by a collaborative effort. It always turns out 10 times better.

Q. How would you describe lark to a someone unfamiliar? 

A. A melding of minds over a delicious meal in a place you would never expect.

Q. How did you first arrive on the culinary scene?

It’s funny, my first restaurant job was when I was 4 years old and my mom took me her to work with her when she couldn’t find a sitter. I was given jobs like wiping tables and filling flowers while my mother the wine buyer met with reps and sales associates. On my “work break” I would watch the pastry chef make Creme Brulee. 

But my first authentic culinary experience was at George’s  San Francisco, which used to be the former Old London Wine Bar across from the Federal Reserve in the FiDi. I was looking for a serving job while I contemplated the thought of student loans for culinary school. Chef Michael Bilger said “don’t waste your time and money, I’ll set you up.” And he sure did, he took me under his wing and introduced me to culinary techniques I’d only read about before.  

Q. Where has this profession taken you? 

A. Everywhere.

Q. Where will you go next? 

A. Anywhere. The goal is to be the female version of Anthony Bourdain, may he RIP. 

Q. What is your most treasured memory when it comes to food?

A. Watching the Creme Brûlée being made for the first time. That’s when I realized the science and beauty behind Food. It’s science, art and fun all wrapped into one. I didn’t realize how hard it would be to juggle all of that at once.

Q. Do you have any favorite books/novels/magazines for inspiration?

A. Kitchen Confidential by Anthony Bourdain and life. Most of my inspiration comes from experience and conversation.

Q. If not culinary, what other profession could you see yourself doing?

A. Acting or Singing. I think you need to act to get through the chaos— and when the wheels fall off the bus, you may as well sing yourself out of it.

Q. Can you share a favorite dining experience? 

A. So many, I love food and all the moments I’ve had with it. But the most memorable would be my first time in Egypt. And the welcome meal we had with the family.  Being all the way around the world, it somehow felt so familiar and comforting even though the food was so completely new and exotic to me. Food is home to me. 

Q. What advice do you have for people who want to become chefs?

A. Make sure you are ready to be a mother, therapist, friend, artist, math teacher, engineer, and culinary master all in one. You have to be strong in mind and body. 

Q. What is your most treasured ingredient?

A. Salt. I like all of them. 

Q. When it comes to dining, what element do you often see overlooked?

A. Flat ware and cups. Many times operators purchase the prettiest items but forget to test the feel with food and the operations of plating.

Q. Can you describe your culinary style? 

A: A fusion of flavors and organized chaos, just like life. 

Q. Who are your heroes? 

A. My mom, she’s hasn’t been the biggest fan of my life choices, but she’s the biggest fan of my life. She’s never been shy to tell me how proud she is of me.  

Q. What phrase or word do you use too often?

A. Holy Chowder, I’ve been trying not to curse…..and I curse a lot, so now you hear more holy chowders than fucks.

Q. As we are all navigating new seas, any thoughts on the future of dining? 

A. Try to enjoy the moments of pause and be sure to cherish each bite. Many people worked hard to create the meal in front of you. Life is not perfect, but it’s better than nothing. 

Compliments of Chef Natasha Reta

Modern. Organic. Inspirational. Social Dining.  Come on a lark with us!

The Salt Horse
1816 S. Coast Hwy,
Laguna Beach, CA 92651
(x-streets PCH x Pearl)

Saturday, September 3, 2022, 6:00-9:00pm
$178. per person all inclusive 4-course chef curated meal + wine pairing 
by the talented Chef Reta + Cocktails by Coco’s Cocktail Caravan 


Purchase Tickets:  Let’s Go On A Lark!
non-refundable/absolutely transferable

Q+A with Samantha Savage Breit of The Salt Horse in Laguna Beach

We love collaborating with people who love their craft! Soon we’ll be soaking up the last days of summer enjoying food, wine & the rediscovered art of conversation at The Salt Horse in Laguna Beach. The good news is that everyone can come along through our images and stories!

Enjoy this fun little Q+A with Samantha Savage Breit, founder of this amazing local + sustainable grocer in Laguna Beach:

Samatha Savage Breit captured on a super fun (& delicious) lark at The Salt Horse in Laguna Beach on-the-fly by the talented photographer Missy Coyle.

Q. Where did you grow up? ​

A. Virginia Beach, Virginia ​​​

Q. We know you are close with farms + markets, what is your most memorable Famers Market experience? ​

A. One day I was in the parking garage on my way to my car when I noticed that the OG of the food buyers world was parked next to me. She is a powerhouse and highly respected at the Market by farmers and chefs, alike. As I approached my car she said Hi to me and from there we had a wonderful little chat. At the end of our chat, she offered me her favorite fresh juice from JJ’s Lone Daughter Ranch. The next week I went to JJ’s Lone Daughter Ranch and asked if I could order their juices for The Salt Horse. Laura replied, “So you are the girl from Laguna Beach that everyone is talking about!” I was blown away by the acknowledgment and with the feeling that I was being welcomed into the Santa Monica Farmer’s Market family, so to say, and I am incredibly grateful for the Market community! And the woman, Karen, who I met in the parking garage, is now a valuable mentor to me. 

Q. Are you a chef?

A. ​I pretend I am. 

Q. Why the name The Salt Horse? 

​A. The Salt Horse is a farm-to-table grocery store concept and brand. ‘Salt’ is the most important ingredient in the kitchen. It is the essential seasoning that can make or break a dish. I also love salt to the earth people, of whom I have the pleasure of working with. The ‘Horse’ represents the farm, the original way food was delivered and hardworking people, which you have to be to be in this industry. Coincidentally when I was looking up ‘Salt Horse’ online to be sure that it wasn’t already being used somewhere, I found out that ‘salt horse’ is an Irish nautical slang for corned beef. When I read this, I had chills up and down, for I was named after my Grandfather, Samual Savage, a deep-sea diver from Ireland. He passed away a month before I was born. It was a confirmation from the Universe.  

Q. What made you take “the leap” in pursuing your passions full time? ​

A. When a door opens, even at the most unexpected time and even when you don’t feel prepared or ready – you go through the door. 

Q. What is it that catches your eye (or heart) about a product? ​

A. The Why! Someone once told me: “People don’t buy what you do but why you do it!” I look for the ‘Why’ stories.

Q. What is your most memorable meal (one you made or one you’ve had)? ​

A. Super cool fact about me: my great aunt is Mimi Sheraton, the most renown and influential food and restaurant critic (first woman to hold that position at the New York Times), James Beard award winning cookbook author, brilliant storyteller, true visionary and living icon. I shared many of meals with her in the comfort of our family home but going out to a restaurant with her was an experience I will never forget. My most memorable meal with Mimi was at Daniel Boulud’s restaurant at the Brazilian Court Hotel in Palm Beach, Florida. Mimi invited me to dinner with her, her husband and a few of their friends. Chef Boulud ‘rolled out the red carpet’ and it was at that dinner that I fully understood who my aunt was. However, what made it the most memorable was after everyone ordered their dinner, Mimi made her opinion known to the table – I ordered the best and she was very impressed! I ordered my steak ‘Pittsburg style,’ which I always do, charred on the outside and (almost) rare in the middle. I remember every single detail of that meal we shared together.
 
Q. If no one was looking, what is your most prized ingredient? ​

A. Butter

Q. What is your idea of perfect happiness? ​

A. Newspapers as tablecloths, Blue Crabs in a bushel ready to be steamed, children jumping off the dock, surrounded by my family and friends, sand in my toes and a chilled drink in my hand. 

Q. What is your greatest extravagance? ​

A. A 5 lb lobster at The Station House in Lantana, Florida. But just the other day ​I made my first extravagant purchase – a Nissan Passenger Van. It is huge! I see it representing the growth of my business that I am manifesting and working hard towards every day. 

Q. What do you find yourself saying when people ask what it’s like have your own business? ​

A. I was born with a competitive, hardworking nature. Give me a challenge or high pressure – That’s how diamonds are made. (And dreams do come true.)

Q. What is your current state of mind? 

​A. Grateful for the incredible people and opportunities showing up in my life at the moment! Ready for what’s next! 

Q. If you could change one thing about how people enjoy food, what would it be? ​

A. Where people source their food. Mainstream grocery stores aren’t anywhere close to what they use to be and the food/food system isn’t either. People need to know where their food comes from, how it was grown, and how it got there. And for people to only eat seasonally! 

Q. What chef inspires you? ​

A. My brother Barrett. 

Q. What words or phrases do you overuse? 

​A. I read this as what words or phrases are overused – Curated. Curate is a work that is used too often with little understanding of its true meaning. The key to curation is knowledge and meaning – knowledge of the industry and a keen understanding and appreciation for all aspects of it. Is it curated? Does the person have knowledge? Have they taken the time to collect, research, and present only the best of something in a meaningful, intentional and purposeful way? 

Q. What do you most value about food culture? ​

A. Connection to community, family, friends, history and culture through food memories and storytelling. ​

Q. What do you hope to accomplish in life? ​

A. To make an impactful difference and transform the grocery business through mindful and valuable innovation. And most importantly to have a home where my two boys, family and friends always come to visit, creating memories, and to share that with the love of my life, whom ever that may be. Door is open. 

Q. Who/What inspires you? ​

A. I am easily inspired. Most especially in a garden – where fruit grows out of a flower and bees communicate by dancing. 

Q. What is your motto? 

A. I see you and I love you. I tell myself that every day. 

+ + +

If you ever have a chance to speak with Samantha in person, we highly recommend it. She is radiating positive energy and we know that, at this moment, she is right where she needs to be. We can’t wait to join her at the communal table.

Modern. Organic. Inspirational. Come on a lark with us!

The Salt Horse
1816 S. Coast Hwy,
Laguna Beach, CA 92651
(x-streets PCH x Pearl)

Saturday, September 3, 2022, 6:00-9:00pm
$178. per person all inclusive 4-course chef curated meal + wine pairing 
by the talented Chef Reta + Cocktails by Coco’s Cocktail Caravan 


Purchase Tickets:  Let’s Go On A Lark!
non-refundable/absolutely transferable